by Tim Patterson | Oct 7, 2016 | Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Shipping, Tradeshow visitors
Sometimes I get tradeshow exhibiting questions. Well, frankly, I get a lot of questions. Some of them are even about tradeshow marketing! It’s worth seeing what people are asking, as well as what they’re thinking but not asking (I think!). Q. Are tradeshows really...
by Tim Patterson | Oct 4, 2016 | Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
When it comes to tradeshow marketing, sometimes you have to ask the question: why? It used to be that I liked to buy the new things without a whole lot of thought. If I could afford it, I’d get it. New camera, bicycle, car, album, phone, appliance, whatever. But...
by Tim Patterson | Sep 30, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Virtual Tradeshow
First things first: I’m not an expert on virtual reality at tradeshows, known as VR! But there’s a lot of information out there which I’ve absorbed along with some observations on using technology in a tradeshow, so I thought it would be fun to explore the topic from...
by Tim Patterson | Sep 27, 2016 | Uncategorized
Competition on the tradeshow floor is fierce, and it’s not going to get any easier. You might say it’s more competitive than ever! Your fellow exhibitors are bringing more people to their booth, giving away more samples, doing more in-booth and doing better in the...
by Tim Patterson | Sep 26, 2016 | Branding, Event Marketing, Tradeshow marketing, Tradeshow visitors
The trick these days is to find a shortcut but frankly you can’t hack tradeshow success. You know, the kind of shortcut that allows you to find success without really working on it. One of the most popular sites is LifeHacker which shows many ways to exploit...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.