How to Develop a Tradeshow Marketing Mindset
Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...
Working Effectively With a 3D Exhibit Designer
You’ve decided it’s time for a new booth. Time to start from scratch. For whatever reason, your current booth no longer effectively represents the company brand, so you’re hiring a new exhibit designer. Where do you start? To begin with, it’s...Read more
We can’t concern ourselves with the other team. We have to play our game to the best of our ability. – a coach somewhere
About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.