by Tim Patterson | Mar 30, 2015 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos
It’s an oft-asked question: Should we rent or buy a new display? Purchasing that brand new booth might bust your budget quickly, especially if you are new to tradeshow marketing and still exploring how best to get involved. Yet renting can save money. If you’re...
by Tim Patterson | Mar 25, 2015 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it continues to grow. I spoke with literally a few hundred exhibitors, and almost all of them...
by Tim Patterson | Mar 11, 2015 | Booth Design, Branding, Case Study, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors, Twitter
After 62,219 steps, a couple of achy legs and a few foot blisters in four days of Expo West, it came to me: “Tradeshows ain’t for wimps!” Certainly not if you’re walking the floor, nor if you’re an exhibitor who’s shepherding a booth (and staff) from the...
by Tim Patterson | Feb 23, 2015 | Marketing, Tradeshow marketing
If you’ve been attending and exhibiting at tradeshows over the years, no doubt you’ve had many chances to examine what went right and what didn’t. What brought in leads and what didn’t. What opportunities were open and those that weren’t? But unless you’ve been...
by Tim Patterson | Feb 3, 2015 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing
It’s not the first time I’ve heard the comment, whether directly or implied. “Why do exhibits cost so much?” That question comes up with potential new clients who are in a growing company and want to make a big splash at their next show, so they’re looking at getting...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.