by Tim Patterson | May 26, 2015 | Contests, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and keeping the attention of passersby are always welcome and sought after. So whether you...
by Tim Patterson | May 21, 2015 | Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow marketing
What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow...
by Tim Patterson | May 6, 2015 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics, Marketing
Where are you in the life cycle of your tradeshow booth? What impact would it be to your company to upgrade at this point vs. waiting another year or two? The life of a tradeshow booth generally goes something like this: Realizing your company has outgrown the old...
by Tim Patterson | Apr 24, 2015 | Social Media
By setting a social media strategy for your organization, you’re saving time, reaching people more effectively and getting more mileage out of your efforts. Neil Patel of Quicksprout recently published this great infographic on creating a social media strategy...
by Tim Patterson | Apr 13, 2015 | lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high foot traffic, and the ability to build great rapport with customers and prospects. You may...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.