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3 Case Studies in Social Media Event Marketing (Videos)

by Tim Patterson | Oct 22, 2013 | Marketing, Social Media, Tradeshow marketing, Video, YouTube

One way to learn is to see what other people have done. You learn from both successes and failures. Here are stories of three successful efforts at using social media to promote events or appearances at tradeshows. Check out these three short videos. Let’s start...

8 Great Ways to Use an iPad Kiosk at Your Tradeshow Booth

by Tim Patterson | Oct 15, 2013 | Custom exhibit, Marketing, Tradeshow marketing, YouTube

iPads and tablets are pretty cool. The concept of having a hand-held tablet with amazing computer power has apparently taken over the world (thanks, Apple!) and launched a dizzying array of imitators and competitors. In spite of the competition, the iPad remains...
Dear Tradeshow Exhibit Buyer, (an open letter to first-time exhibitors)

Dear Tradeshow Exhibit Buyer, (an open letter to first-time exhibitors)

by Tim Patterson | Sep 24, 2013 | Tradeshow marketing, Tradeshow staff training, Uncategorized

Dear Tradeshow Exhibit Buyer, We haven’t met before, but I thought I might take a few moments to share some thoughts on your upcoming quest to find a new tradeshow booth consultant to assist with design and fabrication. First – congratulations! Tradeshow marketing is...

Social Media Audit Explained (Video)

by Tim Patterson | Sep 23, 2013 | Social Media

Every wanted to perform an assessment of your social media engagement? Here’s a short tutorial, along with a free download of the social media template that Communication One Exhibits is...
Generate Buzz By Getting Social For Your Next Tradeshow

Generate Buzz By Getting Social For Your Next Tradeshow

by Tim Patterson | Sep 18, 2013 | Event Marketing, Guest Post, Social Media, Tradeshow marketing

This is a guest post by Matthew Brennan. Tradeshows can wield a terrific impact for businesses. The effect of waves of people coming to your tradeshow booth to find out more about what you do – and buying from you – can be great for the bottom line. The thing is that...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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