by Tim Patterson | Sep 11, 2013 | Event Marketing, Social Media
The following is a guest post by Amanda of It’s Blogworthy. Several years ago, trade shows were a completely different type of event. Vendors spent time face-to-face with clients, but after clients moved to the next booth, the interaction was essentially over....
by Tim Patterson | Sep 3, 2013 | Social Media
A tradeshow attracts all sorts of people: vendors, exhibitors, store owners, tradeshow managers, booth handlers and more. They all have different goals at the show. But it’s safe to say that many of them end up doing a lot of the same tasks with a smart phone or iPad,...
by Tim Patterson | Aug 13, 2013 | Presentation, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Are you going to a tradeshow simply to sell products? Right! Of course you are! But seriously, there’s more to a tradeshow than just selling. Among other things, there’s no doubt that you’re there to build brand equity and credibility. From a practical standpoint,...
by Tim Patterson | Jul 26, 2013 | Client Relations, Social Media, Twitter
Okay, it’s only happened a couple of times to me, but they were both significant, so they’re worth recounting. When I moved last year, Comcast said the best way to transfer service to my new house was to just take all the equipment to the new location and give ‘em a...
by Tim Patterson | Jul 9, 2013 | Event Marketing, Fun, Marketing, Social Media
So how do they do it? How do the volunteer organizers of World Domination Summit pull off a top-notch, world-class event – including tripling the attendance in the past year? Perhaps we should start with what in the world IS the World Domination Summit? While...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.