by Tim Patterson | Oct 10, 2011 | Social Media, Tradeshow marketing, Tradeshow visitors
Just got off the phone with a guy I’ve known for years in the tradeshow industry. He works for a great company in the Seattle-Olympia area that has a ton of capabilities. But it’s been a year or two since we chatted, until he called me and we discussed the...
by Tim Patterson | Oct 7, 2011 | Facebook, lead generation, Marketing, Social Media, Tradeshow marketing
The tradeshow is over. The booth has been packed away and you’re heading back to the office. No more late night carousing with clients. No more worrying about that graphic makeover that didn’t really fit. No more hustling to post photos on Facebook of those endless...
by Tim Patterson | Oct 3, 2011 | Marketing, Social Media, Tradeshow marketing
When it comes to promoting your events or tradeshow appearances through social media, you probably know best about what parts of your company or product line you want to promote. But are you the best company for the actual job of winding up your social media and...
by Tim Patterson | Sep 28, 2011 | Facebook, Social Media, Tradeshow marketing
While there are literally dozens, if not hundreds of things you could do to interact with Facebook while at your tradeshow, let’s look a few of the basics. Are you covering these? Does your blog (assuming you have a blog) have a Facebook page widget inviting readers...
by Tim Patterson | Sep 26, 2011 | SlideShare, Social Media, Tradeshow marketing, Twitter, YouTube
Put a ‘like’ button on your website. Install a FB widget. Keep Twitter followers informed. Information seems to spread quickly through the Twitterverse – it’s extremely easy to retweet a post and share. If you send something out on Twitter, chances are good that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.