by Tim Patterson | Oct 22, 2010 | Marketing, Tradeshow marketing
In a perfect world, all tradeshow managers would have these skills – and more. But we know that a perfect world doesn’t exist, right? So if you have most of these you’ll probably do okay! People (read: sales) skills. There’s a lot to be said...
by Tim Patterson | Oct 20, 2010 | Podcast, Tradeshow marketing
After seeing the video tool from VisibleGains in action recently at David Meerman Scott’s blog, I discovered that it’s being used as a tradeshow marketing tool. So I looking up the CEO and co-founder, Cliff Pollan, and we sat down and chatted about how the...
by Tim Patterson | Oct 18, 2010 | Event Marketing, Tradeshow marketing, Tradeshow visitors
Ninja: – noun, a member of a feudal Japanese society of mercenary agents, highly trained in martial arts and stealth (ninjutsu), who were hired for covert purposes ranging from espionage to sabotage and assassination. While the term ‘ninja’ seems to hold...
by Tim Patterson | Oct 15, 2010 | Social Media, Tradeshow marketing, Video
Socialnomics.com out with a Social Media ROI video … a must see!
by Tim Patterson | Oct 13, 2010 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
I’ve been reading a lot about social media engagement lately – and talking about it a lot, too. Have you noticed that if you even mention the term ‘social media’ to some people, it’s like you handed them a gold Rubik’s Cube....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.