by Tim Patterson | Oct 7, 2010 | Blog, Video
Want to learn about blogging? Want to know how WordPress works? Here is video playback of the Blogging 101 webinar I hosted in late September with the assistance of Classic Exhibits. Keep in mind this is really aimed at beginning bloggers or those who are still trying...
by Tim Patterson | Oct 2, 2010 | Blog, Social Media
After my Blogging 101 webinar earlier this week, I connected with a couple of folks who attended that were interested in finding out more. One question came from Sarah Meeks of Configurations in Florida: what B2B blogging resources are my faves? Well, actually she...
by Tim Patterson | Sep 30, 2010 | Blog, Event Marketing, Tradeshow marketing
We check on how the tradeshow floor can be used as a research lab; look at new gadgest for exhibits; finding out what happens if your boss goes undercover; launching a new product; cutting costs at a convention, and look at how tradeshow planning increases your...
by Tim Patterson | Sep 29, 2010 | Event Marketing, Marketing
You don’t have to be a fan or even like Yoko Ono to learn from her. And I say that because most people I know that have expressed an opinion about Yoko don’t have too many nice things to say about her. “Yoko broke up the Beatles….”...
by Tim Patterson | Sep 27, 2010 | Podcast, Tradeshow marketing, Virtual Tradeshow
Here’s the challenge: you’re sharing a booth with a much bigger and more visible partner. How do you create buzz, build traffic and get the word out? Bring on the social media, of course! But of course there’s more to it than just sending out a few...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.