by Tim Patterson | May 6, 2010 | lead generation, Tradeshow marketing, Tradeshow staff training, Twitter, YouTube
Overheard complaints about tradeshow marketing, the travel, the show and other things…? It’s expensive. You usually gotta travel. Logistics are a bear. Shipping an exhibit costs an arm and a leg. Did I mention the drayage? Oy…. Standing on your feet...
by Tim Patterson | May 5, 2010 | Event Marketing, Tradeshow marketing
The Sixties were an incredible decade. From the beginning to the end of that ten-year span our worldwide culture grew and expanded at an incredible rate that no one standing at the precipice of 1959 could have foreseen. As a country we saw pop music go from bland to...
by Tim Patterson | May 4, 2010 | lead generation, Marketing, Tradeshow marketing
Do your customers ask questions at your tradeshow booth? Are they curious about things like flavor, color, delivery time, production values, technical details or design elements? Do they want to know MORE? Of course they do! That’s what customers do....
by Tim Patterson | May 3, 2010 | Booth Design, Tradeshow marketing, Tradeshow Photos
It may seem like a no-brainer…but did you get photos of your last tradeshow booth set-up? I mean, did you really get enough photos so that you can answer any questions that may come up before you have to set it up again? Since the advent of digital photography...
by Tim Patterson | Apr 30, 2010 | Public Relations, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Just like the sales situation of a tradeshow floor is magnified by the intensity and chaos of the situation, so are the emotions of exhibitors and attendees. If you’ve been to a lot of tradeshows like I have, and you pay attention to how people are (and take a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.