by Tim Patterson | Nov 4, 2009 | Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
by Tim Patterson | Oct 28, 2009 | Tradeshow marketing, Uncategorized, Video
Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a tradeshow. Did they also supply flyswatters so you could actually grab one of...
by Tim Patterson | Oct 26, 2009 | Contests
It’s our observation that Social Media is a great fit to promote events: it’s a focused time-frame; social media is extremely mobile (something like 70% of tweets are from mobile platforms) which fosters on-site interaction; and tweets and Facebook page...
by Tim Patterson | Oct 21, 2009 | Blog, Tradeshow marketing
I recently posted this query on LinkedIn’s Trade Show Marketing Group discussion page: I’m looking for blogs that focus on tradeshow or event marketing. I’d like to create a blog post with a list of useful related blogs. Any suggestions? The best...
by Tim Patterson | Oct 19, 2009 | Uncategorized
Sure, your booth looks great. Your tradeshow staff is tip-top, trained and raring to go. The next step in your overall tradeshow marketing plan is to get people to come to your booth WANTING to do business with you. You want them lined up when the doors open each day,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.