by Tim Patterson | Feb 12, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow marketing, Tradeshow visitors
There are hundreds of styles and types of exhibits at tradeshows, but in my estimation you can reduce them to just a handful of ‘kinds’ of exhibits. Do you recognize these? Super-Duper Over-the-Top Big Tent Exhibit. You know these kind. This exhibit has a hanging...
by Tim Patterson | Feb 1, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
Time for another list – this one is called 7 tradeshow exhibit “must-haves” and it’s pretty simple. What 7 things (items, people, plans) are essential to making your next tradeshow appearance a whopping success? Let’s count them: Branding...
by Tim Patterson | Jan 20, 2017 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit. In fact, not having an organized, comprehensive plan is one of the most common mistakes that exhibitors make. And it’s safe to say that...
by Tim Patterson | Jan 3, 2017 | Booth Design, Branding, Custom tradeshow booth
Hey, it’s time to do another wrap up of tradeshow exhibit design and promotion ideas. Let’s take a swing around the internet, shall we? First, we stop at FitSmallBusiness.com for a look at over two dozen design and promotion ideas. One idea I really like...
by Tim Patterson | Dec 22, 2016 | Branding, Event Marketing, Fun, lead generation, Promotional Products, Tradeshow marketing, Tradeshow visitors
Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience. Standing out. Your tradeshow exhibit should stand out from others in any way it can. Of course, with hundreds or even thousands of booths trying to attract eyeballs,...
by Tim Patterson | Dec 16, 2016 | Branding, Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
It may be obvious, but tradeshows bring buyers to your booth. Often, as exhibitors, we’re so focused on presenting a cohesive message, making sure our staffers are on top of things, keeping the booth clean, greeting visitors and answering questions that when someone...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.