by Tim Patterson | Nov 13, 2018 | Contests, Event Marketing, Marketing, Mobile Marketing, Social Media
Trying to find some new and different posts the next time you’re on the road at a tradeshow? Try a few of these and see what you get: Clients and Customers in Your Booth: Click a quick photo or if they’re up for it, videotape a brief testimonial. Your Staff: You...
by Tim Patterson | Mar 29, 2018 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Welcome to the (perhaps) annual TradeshowGuy Expo West 2018 Exhibit Awards, where I totally (almost) at random, pick out a handful of the 3600+ exhibits at the Natural Products Expo West show and give them a little notoriety here on the TradeshowGuy Blog! A couple of...
by Tim Patterson | Dec 7, 2017 | Case Study, Client Relations, Contests, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
A year ago, our new client Schmidt’s Naturals debuted a new custom 10×20 at the Natural Products Expo West. It was a custom exhibit designed by Classic Exhibits’ designer Kim DiStefano. The design was submitted to Exhibitor Magazine’s annual...
by Tim Patterson | May 23, 2017 | Client Relations, Contests, Event Marketing, Mobile Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly well known and no doubt you can easily find them online – but the question is: are you...
by Tim Patterson | Nov 16, 2016 | Booth Design, Branding, Contests, Event Marketing, lead generation, Lists, Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow presenting
Secrets to tradeshow success? There’s no secret! It’s all out in the open. Actually, it’s all lurking online somewhere. Just for fun, I plugged the search term “tradeshow success secrets” into the Google to see what I came up with. Everyone seemed to want to chime in:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.