by Tim Patterson | Dec 26, 2019 | Branding, Contests, Event Marketing, Free e-book, Marketing, Tradeshow marketing
Looking back at 2019 as we tumble freely into 2020, I got to thinking about the many people I’ve talked to over the past three years on my weekly TradeshowGuy Monday Morning Coffee. In fact, you might have seen my blog post recently, 10 Podcasts From 2019 Worth...
by Tim Patterson | Dec 19, 2019 | Branding, Contests, lead generation, Public Relations, Tradeshow marketing
Let’s assume that your company does a fair amount of tradeshow marketing. Maybe a dozen shows, including two or three large national shows and smaller, regional or more-focused shows where your product fits in. Your first show of the new year is still a couple of...
by Tim Patterson | Oct 31, 2019 | Booth Design, Branding, Contests, Event Marketing, lead generation, Marketing, Social Media
Smaller, regional or city home shows are where local residents go to see the latest in roofing, home repair and improvement, HVAC, landscaping, and more. It’s not uncommon for exhibitors at these smaller shows to lack experience in exhibiting that their national show...
by Tim Patterson | Jul 23, 2019 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Presentation
You have literally a few seconds to catch a tradeshow attendee’s attention. You’ve been there: walking the show floor, heading across the hall. You see someone you know; you get distracted, you spill your coffee on your pants. There’s always something that keeps you...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | Feb 14, 2019 | Branding, Client Relations, Contests, Marketing, Newsletter
You may think the difference between a competitor and a collaborator is easy. Pretty cut and dried. But is it? In tradeshows you can meet all sorts of other companies. As an exhibitor, you can probably identify the direct competitors pretty easily. They’re selling...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.