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TradeshowGuy Monday Morning Coffee, September 24, 2018: Andrew Bennett

by Tim Patterson | Sep 24, 2018 | Event Marketing, Podcast, Tradeshow marketing, Tradeshow visitors, Video, Vlog, YouTube

What is the “revitalization of the human spirit” and how does it relate to events, tradeshows and conferences? Andrew Bennett of the Bennett Performance Group joins TradeshowGuy Tim Patterson on this week’s vlog/podcast to discuss exactly that, along...
How to Use Event Marketing to Sell and Showcase Your Products

How to Use Event Marketing to Sell and Showcase Your Products

by Tim Patterson | Sep 19, 2018 | Event Marketing, Pre-show marketing, Tradeshow marketing

This is a guest post by Mohamed Bah of Springrates. If you have plans to exhibit at a tradeshow any time soon, or you want to bring your newest product to the latest conference, you’re going to need a way to market your product. Doing well at a show or...

Influencers That Influence ME

by Tim Patterson | Sep 13, 2018 | Branding, Event Marketing, Lists, Marketing, Mobile Marketing

What is an INFLUENCER? To me it’s someone that gets your attention in any number of ways. It could be a video I saw. Could be a book or article or blog post. Or podcast. Or someone I know in my actual, real life as opposed to online. These are the people whose tweets...
How Can Personalization Improve Security at Tradeshows?

How Can Personalization Improve Security at Tradeshows?

by Tim Patterson | Sep 5, 2018 | Event Marketing, Tradeshow marketing

This is a guest post from Tamara Blackburn. Trade shows continue to be immensely popular within a variety of industrial spheres for a number of reasons from networking opportunities to celebrating the launch of a new product, or simply allowing brands and...

Pebble Beach concours d’elegance: Event Marketing Recap

by Tim Patterson | Aug 31, 2018 | Branding, Event Marketing

I spent about a week in Monterey with an old friend recently to attend a couple of events: The Rolex Monterey Motorsports Reunion at the WeatherTech Laguna Seca Raceway and the Pebble Beach concours d’elegance. In a sense, both events are about as far away from...
Delegate for Tradeshow Project Success

Delegate for Tradeshow Project Success

by Tim Patterson | Aug 9, 2018 | Event Marketing, Logistics, Marketing

It’s a good question to ask: how much do you delegate for tradeshow success? Most clients I deal with have someone in charge of the overall tradeshow project. Maybe they’re a Marketing Manager or Tradeshow Manager, or some other title such as Business Development...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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