by Tim Patterson | Aug 7, 2018 | Event Marketing, Fun
During a two-hour workshop with trainer, author and content marketer Kathleen Gage this week, I took more notes and learned more about small event collaboration for lead generation than I think I’ve taken in for years. While it’s true I collaborate with other people,...
by Tim Patterson | Jul 24, 2018 | Branding, Budgeting, Case Study, Event Marketing, Marketing, Mobile Marketing
Since we made the decision to exhibit at a regional cannabis show in January, the Portland Cannabis Collaborative Conference at the Portland Expo Center, we’ve been tossing around a lot of ideas on how to approach it. Thought it might be fun to share some notes about...
by Tim Patterson | Jul 3, 2018 | Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, we’re all looking for great results. But what if you get back to the office a few days after the show, and frankly don’t have a lot to show for it? The lead collection came up short, there weren’t that many “warm” or “hot” leads, and the boss is...
by Tim Patterson | Jul 2, 2018 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
If you want to know more about the convergence of the event/tradeshow industry and the legal cannabis industry in Oregon, Washington and California, look no further than today’s interview with Mary Lou Burton. Each year Mary Lou puts on the Cannabis...
by Tim Patterson | Jun 3, 2018 | Branding, Event Marketing, Marketing, Pre-show marketing
Got a tradeshow appearance coming up, but aren’t sure how to exactly get people to come to your booth? Maybe you’re tried emailing people, or spent a lot of time leading up to the show and during the show pitching things on social media but aren’t...
by Tim Patterson | Apr 19, 2018 | Branding, Event Marketing, Marketing, Tradeshow marketing
You might think it’s easy enough to determine your tradeshow marketing goals. Just sell sell sell – increase your business and you’ve done the job, right? But in fact, it’s not be as cut and dried as you might think. Every show is different, and your goals may vary...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.