by Tim Patterson | Aug 16, 2016 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
The recreational cannabis business is exploding. At least in Oregon, Washington, Colorado, Alaska and Washington, DC. Which means that the marijuana growing and selling is also booming. I attended the Oregon Cannabis Growers Fair recently to find out exactly how big...
by Tim Patterson | Aug 9, 2016 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors, Video
There are many ways to let people know about your upcoming tradeshow appearance. You can email them, call them, advertise, get some press, and so on. Have you ever considered using a webinar to promote your upcoming tradeshow appearance? Using a webinar to promote...
![The Power of Tradeshows [Infographic]](https://www.tradeshowguyblog.com/wp-content/uploads/et_temp/Veloxity-Infographic-Trade-Shows-552367_842x675.png)
by Tim Patterson | Jul 27, 2016 | Event Marketing, Tradeshow marketing
The tradeshow industry continues to show strong growth from year to year. Our friends over at Veloxity Inc. created a very informative infographic that shows loads of details about the tradeshow industry. Take a look: ...
by Tim Patterson | Jul 7, 2016 | Budgeting, Event Marketing, lead generation, Logistics, Marketing, Shipping, Tradeshow marketing
Tradeshow Success is built on a lot of moving parts, and it’s often hard to know exactly how successful the show is unless you track the details. So let’s dive in a little and see what 8 essential tradeshow metrics mean the most to your overall success. Booth...
![Reinvent Your Exhibit Marketing Plan [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2016/06/Screenshot-2016-06-30-12.47.54.png)
by Tim Patterson | Jul 1, 2016 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing, Video
Marlys Arnold of ImageSpecialist is an exhibit marketing strategist who recently gave a webinar at Handshake.com titled “Reinvent Your Exhibit Marketing Plan.” It’s a great look at all of the moving parts of tradeshow marketing, and is well worth...
by Tim Patterson | Jun 23, 2016 | Event Marketing, lead generation, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
The tradeshow is over. You’ve made sure the booth is packed in the crates and will be picked up by the shipping company. You’ve gathered the leads and have them in a safe place for transport back to the sales team. You’re ready to relax on the airplane and order up a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.