Tradeshow record keeping. Yikes! Who wants to keep track of everything. Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedious – but know we really should do. So how much should we keep, what should we keep, where...
First things first: I’m not an expert on virtual reality at tradeshows, known as VR! But there’s a lot of information out there which I’ve absorbed along with some observations on using technology in a tradeshow, so I thought it would be fun to explore the topic from...
The trick these days is to find a shortcut but frankly you can’t hack tradeshow success. You know, the kind of shortcut that allows you to find success without really working on it. One of the most popular sites is LifeHacker which shows many ways to exploit...
Once the tradeshow is over, it’s easy to let a few things slide because, after all, you’ve been working your fanny off for 12 or 14 hours a day for several days straight! But if your tradeshow followup can manage to do just a few things prior to taking that five...
If you’re tasked with creating blog content, you know the challenge you’re facing. A blog has a never-ending appetite for content, whether it’s the written word, audio, photos or video. Guess what? Your next tradeshow appearance can give you weeks if...
It must be because I was a rock-and-roller from about the age of eight. Or maybe it was the first time I sat down at a drumset when I was 11 and knew I had to have one of my own. Or maybe it was when I finally figured out at the age of 16 what a bar chord on a guitar...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.