by Tim Patterson | Sep 18, 2013 | Event Marketing, Guest Post, Social Media, Tradeshow marketing
This is a guest post by Matthew Brennan. Tradeshows can wield a terrific impact for businesses. The effect of waves of people coming to your tradeshow booth to find out more about what you do – and buying from you – can be great for the bottom line. The thing is that...
by Tim Patterson | Sep 11, 2013 | Event Marketing, Social Media
The following is a guest post by Amanda of It’s Blogworthy. Several years ago, trade shows were a completely different type of event. Vendors spent time face-to-face with clients, but after clients moved to the next booth, the interaction was essentially over....
by Tim Patterson | Jul 9, 2013 | Event Marketing, Fun, Marketing, Social Media
So how do they do it? How do the volunteer organizers of World Domination Summit pull off a top-notch, world-class event – including tripling the attendance in the past year? Perhaps we should start with what in the world IS the World Domination Summit? While...
by Tim Patterson | Mar 26, 2013 | Case Study, Custom tradeshow booth, Event Marketing
I first encountered GoPro at the 2009 Outdoor Retailer Winter Market show in Salt Lake City. Nick Woodman was making a spectacle of himself. About once an hour, he would get on top of a platform and start yelling at the top of his lungs. He would exhort visitors to...
by Tim Patterson | Mar 14, 2013 | Case Study, Client Profile, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Public Relations, Tradeshow marketing
(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way...
by Tim Patterson | Jan 25, 2013 | Event Marketing, Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out and Build Relationships. Yes, you MUST try new things. One of the coolest ‘experiments’ I’ve run across for pre-show marketing was...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.