by Tim Patterson | Jun 4, 2012 | Event Marketing, Marketing, Social Media, Tradeshow marketing
This podcast interview is a follow up of a previous interview we did with Derek Mehraban back in September, 2010. Back then, Derek had some great ideas on how to use social media to build buzz at a tradeshow through the use of a virtual tradeshow website. Lots of good...
by Tim Patterson | May 31, 2012 | Event Marketing, Social Media, Tradeshow marketing
It seems everyone tweets. Everyone has a Facebook page. If they’re not on YouTube with their own channel, it’s coming soon. Your competition is popping up on Pinterest and Google+. So how do you stand out from the crowd, especially if you want to stand out at a...
by Tim Patterson | May 24, 2012 | Event Marketing, Lists, Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
It seems like I’ve been doing a lot of list-making lately. Here’s another one! Branding: the content you share defines your company. Think before you tweet! Networking: share content that highlights or involves people from other companies. Take photos of...
by Tim Patterson | May 22, 2012 | Event Marketing, lead generation, Marketing, Public Relations, Social Media
Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts? If not, here’s where to start. First set down your show objectives. What metric are you most interested n moving during your...
by Tim Patterson | Apr 27, 2012 | Event Marketing, Social Media, Tradeshow marketing
Download a White paper or other digital bonus Signage for presentations to access related additional information Live chat: QR Code places a call to someone in your company that can answer a question (how does this work?) Promote your email newsletter with a quick...
by Tim Patterson | Apr 20, 2012 | Blog, Event Marketing, Public Relations, Social Media, Tradeshow marketing
If you’ve been doing tradeshow marketing for years, and you’re edging into social media, good for you. Companies that work intelligently to drive traffic to their tradeshow booths are showing some great results. But do you have a blog? If so, are you using it to its...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.