by Tim Patterson | Apr 16, 2012 | Event Marketing, Mobile Marketing, Podcast, Social Media
Tim Patterson discusses the creation and usage of meeting mobile apps with Geri Bell, Account Executive with EProDirect.com. Here’s where to reach Geri: Twitter EProDirect website Email
by Tim Patterson | Apr 4, 2012 | Branding, Case Study, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Twitter
Late in 2011, Mel White, the VP of Marketing and Business Development at Classic Exhibits Inc., contacted me to ask if I’d be interested in guiding their social media efforts at EXHIBITOR 2012 in early March. “Sounds intriguing!” So we set out a plan. Our main goal...
by Tim Patterson | Mar 15, 2012 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
A year ago at Expo West I scanned about 20 QR Codes to see how they worked and to see how companies were using the technology. The results were disappointing. Not a single QR Code hit on all aspects of user-friendly usability. They fell into one of the follow...
by Tim Patterson | Mar 15, 2012 | Event Marketing, Facebook, Social Media
Your business page will move to the new ‘timeline’ appearance on March 31st, whether you’re ready or not. The biggest change is that if you have a default landing page, it will no longer steer new visitors to the default page. Instead, all new visitors will see the...
by Tim Patterson | Mar 10, 2012 | Event Marketing, Social Media, Tradeshow marketing
After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it’s huge show with thousands of exhibitors, and it might be easy to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.