by Tim Patterson | Jan 1, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing
Depending on what your company’s involvement is in social media, there are a number of approaches you can take to moving forward during the first quarter of 2011. And that’s the KEY: MOVING FORWARD from wherever you are at this moment. With the forward...
by Tim Patterson | Dec 21, 2010 | Blog, Event Marketing, Social Media, Tradeshow marketing
When speaking in Jacksonville at the EDPA’s annual conference earlier this month, I asked for a show of hands to see how many bloggers were in the audience. A few hands went up. I expected more. Many more. Not sure why…maybe my expectations are...
by Tim Patterson | Dec 17, 2010 | Event Marketing, Lists, Marketing, Tradeshow marketing
What is there to love about tradeshow marketing? After all, it’s expensive, it’s hard work and you have to travel and set up stuff. And then stand for hours a day talking to hundreds or thousands of people. And then tear it down, pack it up and head home....
by Tim Patterson | Dec 7, 2010 | Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing
In the wake of the presentation I gave last week at the Exhibit Designers and Producers Association Access 2010 conference, I’ve been thinking and reading a lot about what it takes to build community. In the event industry, it’s my opinion that social...
by Tim Patterson | Nov 24, 2010 | Event Marketing, Social Media, Tradeshow marketing
The International Manufacturing and Technology Show is a bi-yearly affair that attracts 80,000+ attendees and thousands of exhibitors to Chicago’s McCormick Place every other September. This year saw an explosion in the use of social media to enhance the experience...
by Tim Patterson | Nov 10, 2010 | Case Study, Event Marketing, Social Media
When Knoxville, Tennessee’s In10City Interactive planned a B2B one-hour seminar on event marketing with social media, they first reached out to their clients, colleagues and partners with a typical direct-mail piece. They sent out 1500 postcards a few weeks before the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.