by Tim Patterson | Feb 12, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing
…in which our intrepid reporter takes a stroll through a number of blogs and news outlets. And takes a couple of the companies to task for, well, various things… Alexis Exhibits details a number of ways tradeshows will benefit from using iPads, including:...
by Tim Patterson | Jan 31, 2011 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Even though QR Codes have been in existence since the mid-90s, they’re only now become hip. Fashionable. Tres chic. (whatever that means)… And if you put your mind to it, you can come up with all sorts of ways you can use QR Codes. First, review the blog...
by Tim Patterson | Jan 12, 2011 | Event Marketing, Facebook, Mobile Marketing, Tradeshow marketing
One of the most effective methods to get involved in mobile marketing is to create a QR Code and display it openly at a tradeshow. It’s a somewhat familiar-looking graphic widget but not everyone knows exactly what it is or how it works. Invented in 1994 by...
by Tim Patterson | Jan 7, 2011 | Client Relations, Contests, Event Marketing, lead generation, Marketing, Tradeshow marketing
How can you work with a partner at a tradeshow? What can collaboration do to cut your tradeshow marketing costs and help spread your company’s name around a bit more? While there are some benefits to be gained by working with partners in any endeavor, there are...
by Tim Patterson | Jan 5, 2011 | Event Marketing, Presentation, Promotional Products, Tradeshow marketing
After walking the floor of many a chaotic tradeshow, I’m always interested (and somewhat amused) by what catches my eye. And what doesn’t. So what works to bring ’em in? What is like honey to the fly? Here, in no particular order, are several things...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.