by Tim Patterson | Nov 8, 2010 | Event Marketing, Social Media, Tradeshow marketing, Twitter
Denise Quashie shared so many ideas on how she’s utilized social media in conjunction with events that it’s not surprising to discover that her pet dog on Twitter led to the launching of a successful conference. In my recent call for social media tradeshow success...
by Tim Patterson | Oct 25, 2010 | Event Marketing, sustainability
All face-to-face meetings bring their baggage with them – including the trash and recyclables that are generated. Does the amount of cups, paper, water bottles, and more that are generated during the meetings put the meetings and events industry in a bad light? Can...
by Tim Patterson | Oct 18, 2010 | Event Marketing, Tradeshow marketing, Tradeshow visitors
Ninja: – noun, a member of a feudal Japanese society of mercenary agents, highly trained in martial arts and stealth (ninjutsu), who were hired for covert purposes ranging from espionage to sabotage and assassination. While the term ‘ninja’ seems to hold...
by Tim Patterson | Oct 13, 2010 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
I’ve been reading a lot about social media engagement lately – and talking about it a lot, too. Have you noticed that if you even mention the term ‘social media’ to some people, it’s like you handed them a gold Rubik’s Cube....
by Tim Patterson | Sep 30, 2010 | Blog, Event Marketing, Tradeshow marketing
We check on how the tradeshow floor can be used as a research lab; look at new gadgest for exhibits; finding out what happens if your boss goes undercover; launching a new product; cutting costs at a convention, and look at how tradeshow planning increases your...
by Tim Patterson | Sep 29, 2010 | Event Marketing, Marketing
You don’t have to be a fan or even like Yoko Ono to learn from her. And I say that because most people I know that have expressed an opinion about Yoko don’t have too many nice things to say about her. “Yoko broke up the Beatles….”...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.