Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience. Standing out. Your tradeshow exhibit should stand out from others in any way it can. Of course, with hundreds or even thousands of booths trying to attract eyeballs,...
Or: How to Build Anticipation for Your Tradeshow Appearance When I was just a mere 22 years old, the very first Star Wars movie came out. This was back when we would watch it, go buy another ticket and watch it again. And again. Star Wars, or as it’s now called,...
Stage One: Don’t we have a show coming up in, oh, a few months? This is the stage where you KNOW you have a show coming up, but you haven’t confirmed dates, haven’t confirmed who’s going, don’t yet know what products or services you’ll be promoting and, well,...
It must be because I was a rock-and-roller from about the age of eight. Or maybe it was the first time I sat down at a drumset when I was 11 and knew I had to have one of my own. Or maybe it was when I finally figured out at the age of 16 what a bar chord on a guitar...
It is always fascinating to peer down history’s deep hole sometimes and uncover the past. Trade fairs have been around for a long time, although the modern form of B2B tradeshows for marketing didn’t appear until the late 19th century, per...
Yeah, Yeah, Yeah, it’s a crazy idea. Why in the world would the Beatles in their heyday, ever consider exhibiting at tradeshows? They already owned the music world. What could be gained from setting up a booth? But let’s consider. Say their manager, Brian Epstein,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.