by Tim Patterson | May 2, 2019 | lead generation, Marketing, Shipping
Once the tradeshow is over, it’s only natural to want to skedaddle the premises and hightail it home as fast as possible. But WAIT. Before you go, if you’re in charge of the exhibit properties, or at least delegating the jobs to various entities, go over your...
by Tim Patterson | Apr 26, 2019 | Infographic, lead generation, Marketing, Mobile Marketing
Good infographics communicate information in a way that no article alone can and these 100+ digital marketing stats are no exception. This new post from VisualCapitalist.com draws research from Hubspot, BrightEdge, Statista, FoundationInc, OptinMonster and many others...
by Tim Patterson | Apr 18, 2019 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
On the tradeshow floor, everything is important, but one of the most important is asking the right questions of your visitors. I’ve been at three tradeshows in the past 5 weeks: two large expos (Expo West and NAB Show) and a smaller regional foodservice show. In every...
by Tim Patterson | Feb 27, 2019 | lead generation
As a marketer, it’s pretty common to come back to the office with a healthy list of names and contact information that you’re planning to follow up on. And don’t do it very well. Follow up is necessary in any sales endeavor, but you’d be surprised (or maybe not) by...
by Tim Patterson | Feb 5, 2019 | Event Marketing, lead generation, Marketing, Networking
As an exhibitor, try to schedule some time to talk to other exhibitors. Depending on how many other people you have on the booth staff, that may be easy or difficult. But give it a try. And I mean more than just the pleasantries with your neighbors that you’ll...
by Tim Patterson | Dec 4, 2018 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow staff training
You might think that when I mention “tradeshow awareness” that I’m thinking of how you make visitors aware of your tradeshow booth, so you can draw people in. Sure, that’s important, but that’s not what I’m getting at here. Let’s look at the other side: the awareness...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.