by Tim Patterson | Oct 24, 2019 | Branding, lead generation, Marketing, Mobile Marketing, Pre-show marketing, Tradeshow marketing
You’ve heard the phrase “think outside the box.” But in the tradeshow world, sometimes it makes more sense to think inside the box. In many cases, it does make sense to think outside the box. Which means, generally, to do things you don’t normally do. Turn it upside...
by Tim Patterson | Jul 9, 2019 | lead generation, Pre-show marketing, Tradeshow marketing, Uncategorized
The ‘modern business plan’ was hatched on a blog post by Seth Godin. I was a recent enrollee in Godin’s The Marketing Seminar, where at one point we were referred to the post which breaks down the five elements of what he feels are the important parts of a modern...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | Jun 11, 2019 | Budgeting, Custom exhibit, lead generation, Marketing, Mobile Marketing, Post-Show Follow Up, Pre-show marketing, Uncategorized
I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog. That’s when an idea light lit up over my head and gave me an idea for a blog post...
by Tim Patterson | May 21, 2019 | lead generation, Marketing, Tradeshow marketing
Tradeshow sales is a much different beast than any other kind of sales. Picture this: you’re standing in your tradeshow booth with dozens of competitors lining the aisle, selling to the same market. They’re all trying to convince visitors that they’re the best...
by Tim Patterson | May 16, 2019 | Branding, Custom exhibit, lead generation, Marketing, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
If you do a Google search for “showing up,” you get all sorts of links and suggestions as to what it means. Showing up for a performance, showing up for important events in your life for your friends and family, showing up at work by giving it your attention and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.