As an exhibitor, you’ve got most of the moving parts handled: logistics, schedules, booth staff up to speed on how to handle prospects, ask opening questions and so on. But what’s the last thing you should do once you have converted a prospect into a lead? It’s a step...
As in any discipline, we can all end up very focused on just a few aspects of the overall skills needed to be a well-rounded and talented worked. For instance, in baseball, a pinch-hitter is great at hitting a pitch but may not be that great at fielding or running. In...
I suppose having your tradeshow booth overwhelmed with visitors is a good problem to have, but if you have a small booth staff that can’t handle the number of visitors, it can be frustrating. If you get lucky enough to face this problem, what should you do? Certainly,...
Magician and professional tradeshow presenter Robert Strong discusses how to draw a crowd, how he works with clients, and what makes a good opening line – and a lot more – in this enlightening interview. Find Robert Strong here. Robert was kind...
When you think about it, there are several reasons why tradeshows work to reach new markets. And many reasons as to why they wouldn’t work for you. Let’s start with why tradeshows work. Tradeshows are organized for one very good reason: to bring buyers and sellers...
You’d be forgiven for thinking that the main goal of all tradeshow marketing is to grow your business, right? Yes, you’re right. But that’s a general and somewhat vague-sounding goal, so it’s worth breaking it down a bit more. The main goals for exhibiting typically...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.