by Tim Patterson | Oct 6, 2014 | lead generation, Lists, Marketing, Public Relations, Tradeshow marketing, Tradeshow visitors
This is number 7 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff First, let’s define lead generation before we get too deep into this section. All marketing is the activity of...
by Tim Patterson | May 24, 2012 | Event Marketing, Lists, Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
It seems like I’ve been doing a lot of list-making lately. Here’s another one! Branding: the content you share defines your company. Think before you tweet! Networking: share content that highlights or involves people from other companies. Take photos of...
by Tim Patterson | Jan 23, 2012 | Lists, Public Relations, Social Media, Tradeshow marketing
(With a wink and a nod to John Lennon…) As much as I love social media and believe in its effectiveness to reach people and bring them together for a thousand and one purposes, when you’re doing tradeshow marketing, it can’t be your only marketing strategy. In...
by Tim Patterson | Dec 30, 2011 | Blog, Lists, Social Media
To limit this year-end list to just five biz bloggers doesn’t do justice to the dozens – hundreds, really – of other business bloggers. But these five have always enlightened me, entertained me and yes, informed me with cutting edge material. Good stuff. Seth Godin –...
by Tim Patterson | Dec 17, 2010 | Event Marketing, Lists, Marketing, Tradeshow marketing
What is there to love about tradeshow marketing? After all, it’s expensive, it’s hard work and you have to travel and set up stuff. And then stand for hours a day talking to hundreds or thousands of people. And then tear it down, pack it up and head home....
by Tim Patterson | Mar 25, 2010 | Custom exhibit, Custom tradeshow booth, Event Marketing, Lists, Tradeshow marketing
Bored at the tradeshow? Here’s a list of things to do that will lively up your experience! I remember in my early days in radio a record promoter once told me that she loved my enthusiasm and willingness to drive 50 miles to see an unknown band that she was promoting....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.