by Tim Patterson | Oct 12, 2016 | Lists, Logistics, Marketing, Promotional Products, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What’s in your tradeshow tool kit? As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and compile a thorough list of things you might at least consider taking in your kit. Whether they are in...
by Tim Patterson | Apr 28, 2016 | Booth Design, Branding, Custom exhibit, Event Marketing, Lists, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Any good tradeshow marketing strategist is going to come up with a few dozen reasons as to why you should exhibit at tradeshows. But what about some of the reasons NOT to exhibit at tradeshows? Are those reasons worth exploring? First, let’s assume that if you...
by Tim Patterson | Mar 7, 2016 | Lists
Your company can reach markets that they would not normally reach. A tradeshow gets you in front of people that will never find you otherwise. Decision makers attend shows. This means that if they see what they like, they can, y’know, decide! Networking with...
by Tim Patterson | Dec 29, 2015 | Event Marketing, Free e-book, lead generation, Lists, Marketing, Tradeshow marketing, Tradeshow staff training
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
by Tim Patterson | Dec 9, 2015 | Event Marketing, lead generation, Lists, Tradeshow marketing, Tradeshow presenting
A tradeshow is a perfect opportunity to track stuff: sales, leads, visitors, and so on. Here’s a quick list of things you might consider measuring at each show. It’ll give you a chance to not only compare different shows, but it’ll help you track trends at different...
by Tim Patterson | Dec 2, 2015 | Event Marketing, lead generation, Lists, Marketing, Newsletter
Doesn’t every Tom, Joe and Susie have a newsletter these days? After all, they can be very useful in getting your message in front of eyeballs on a consistent basis. The fact is, my inbox is filled daily with dozens of newsletters of all sorts: news, marketing,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.