by Tim Patterson | Oct 7, 2016 | Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Shipping, Tradeshow visitors
Sometimes I get tradeshow exhibiting questions. Well, frankly, I get a lot of questions. Some of them are even about tradeshow marketing! It’s worth seeing what people are asking, as well as what they’re thinking but not asking (I think!). Q. Are tradeshows really...
by Tim Patterson | Sep 22, 2016 | Event Marketing, Logistics, Marketing, Post-Show Follow Up
Once the tradeshow is over, it’s easy to let a few things slide because, after all, you’ve been working your fanny off for 12 or 14 hours a day for several days straight! But if your tradeshow followup can manage to do just a few things prior to taking that five...
by Tim Patterson | Sep 19, 2016 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics
With a multitude of moving parts in tradeshow exhibits, where does furniture play a part in your booth? Do you purchase chairs and tables and ship them with your booth? Or do you simply rent furniture each time you exhibit? There’s no single right...
by Tim Patterson | Aug 31, 2016 | Custom exhibit, Custom tradeshow booth, Logistics
You bought a new tradeshow exhibit. You took it to the show, set it up to great fanfare and response, then packed it up and took it back to the office. Now what? Will you wait until the next show, pull it out and think it’ll look exactly the same as the first...
![Tradeshow Logistics [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2016/08/Screen-Shot-2016-08-01-at-9.49.57-AM.jpg)
by Tim Patterson | Aug 1, 2016 | Custom exhibit, Custom tradeshow booth, Graphics, lead generation, Logistics, Record Keeping, Shipping, Tradeshow marketing
Last week I sat in with the good folks at Handshake.com and offered a look at Tradeshow Logistics: Getting Your Ducks in a Row. It’s a part of tradeshow marketing that is critical, but tends to be set aside in favor of things such as pre-show marketing, staff...
by Tim Patterson | Jul 7, 2016 | Budgeting, Event Marketing, lead generation, Logistics, Marketing, Shipping, Tradeshow marketing
Tradeshow Success is built on a lot of moving parts, and it’s often hard to know exactly how successful the show is unless you track the details. So let’s dive in a little and see what 8 essential tradeshow metrics mean the most to your overall success. Booth...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.