by Tim Patterson | Sep 22, 2010 | Fun, Marketing, Mobile Marketing, Social Media
I love productivity tools, and love sharing them with friends and colleagues. I got to thinking the other day that I’ve never actually compiled a list of those tools and posted it. So here ’tis: some are old friends, some are brand new tools. All of them...
by Tim Patterson | Sep 20, 2010 | Event Marketing, Fun, Mobile Marketing, Social Media, Tradeshow visitors
You’re at a tradeshow, it’s time to close up the booth and head out for dinner and drinks. Maybe catch a Tweetup. Or maybe it’s still several weeks to the tradeshow and you want to schedule a Tweetup. How do you find a good place to meet, or to have...
by Tim Patterson | Sep 15, 2010 | Event Marketing, Facebook, Mobile Marketing, Social Media, Tradeshow marketing
The year: 2016 The scene: a busy tradeshow floor in Chicago The situation: almost half of the exhibitors at the show are welcoming visitors to the show, who are ‘checking in’ via Foursquare (or some similar app – who’s to know what will survive...
by Tim Patterson | Jul 7, 2010 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least you should be able much of the time. But an ideal scenario is literally in your...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.