by Tim Patterson | Dec 19, 2017 | Case Study, Event Marketing, Marketing, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Over the years I’ve suggested that companies create a tradeshow-specific landing page for each appearance they make at a show. But frankly, I don’t see too many of them. But I recently ran across a tradeshow-specific landing page from Digimarc that caught my eye....
by Tim Patterson | Oct 23, 2017 | lead generation, Podcast, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Richard Erschik of TradeshowLeadstoSales.com joins me for a fun and very useful conversation about how to generate (and follow up with) great leads at your next tradeshow. What are the five questions you need to ask before you’ve identified a good lead? Watch or...
by Tim Patterson | Sep 21, 2017 | Event Marketing, Pre-show marketing, Tradeshow marketing, Tradeshow presenting
Have you checked out Quora? I think I heard about it a couple of years ago and may have even answered a question or two along the way. If you’re not sure what Quora , check out the Wikipedia description: “Quora is a question-and-answer site where questions...
by Tim Patterson | Sep 6, 2017 | Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Sure, millions of people head off to tradeshows worldwide every year, but are they really tradeshow prep experts? Are they ready, I mean really ready for the tradeshow? Let’s take a look at what the average tradeshow manager should be doing to show they’re truly a...
by Tim Patterson | Aug 11, 2017 | Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Pre-show marketing, Shipping
As a company owner, salesman and project manager for TradeshowGuy Exhibits, I get tradeshow marketing questions. Hoobooy, I get a lot of questions. I thought it might be fun to answer a handful of the most common questions I get. Our shipping costs are sky-high. How...
by Tim Patterson | Aug 1, 2017 | Event Marketing, lead generation, Pre-show marketing
When it comes to achieving tradeshow success, actual time spent at the tradeshow gets all the attention – so where does that leave pre-show marketing? Out in the cold, of course. So bring pre-show marketing out of the cold and into the daylight. The two questions to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.