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by Tim Patterson | Aug 1, 2016 | Custom exhibit, Custom tradeshow booth, Graphics, lead generation, Logistics, Record Keeping, Shipping, Tradeshow marketing
Last week I sat in with the good folks at Handshake.com and offered a look at Tradeshow Logistics: Getting Your Ducks in a Row. It’s a part of tradeshow marketing that is critical, but tends to be set aside in favor of things such as pre-show marketing, staff...
by Tim Patterson | Jul 7, 2016 | Budgeting, Event Marketing, lead generation, Logistics, Marketing, Shipping, Tradeshow marketing
Tradeshow Success is built on a lot of moving parts, and it’s often hard to know exactly how successful the show is unless you track the details. So let’s dive in a little and see what 8 essential tradeshow metrics mean the most to your overall success. Booth...
by Tim Patterson | Dec 14, 2009 | Shipping, sustainability
Here’s a guest post by Dennis Salazar of Salazar Packaging of Plainfield, Il. Dennis caught my attention with a couple of tweets that steered me to his blog, which discusses sustainable packaging. Given that every tradeshow exhibitor has to deal with packaging...
by Tim Patterson | Apr 29, 2009 | Shipping, Tradeshow marketing
What company should ship your tradeshow booth? Could be a tough question and a difficult answer. But there are a few steps you can take to make it easier. First, ask other exhibitors. Find out who they’ve used, what their experience has been and their thoughts about...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.