by Tim Patterson | Dec 16, 2011 | Marketing, Social Media, Twitter
No, not the kind of engagement where you have to buy the girl a nice diamond ring that costs three months salary and leads to you saying “I do” in front of hundreds of people. We’re talking social media engagement, the kind that starts when you post something...
by Tim Patterson | Dec 12, 2011 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
It makes sense to drum up as much interest before an event as possible, even prior to any official promotion launch. In fact, social media is ideally suited for just this task. By putting a blog post or video together, for instance, on what is coming at the event...
by Tim Patterson | Dec 5, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing, Virtual Tradeshow
Setting up a virtual tradeshow website for your tradeshow appearance is as easy as setting up a new website. Mainly because that’s exactly what it is. While I’ve seen a number of ways to do it, having a blog platform for your virtual tradeshow gives you the most...
by Tim Patterson | Nov 14, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended. Mike Vincent of FanFareMobile.com chimed in with a comment about using SMS...
by Tim Patterson | Nov 11, 2011 | Social Media
Even if you’re not using LinkedIn to its full extent – and who of us really are? – no doubt you recognize the enormous potential that LinkedIn holds especially for those of us in the event industry. A number of recent blog posts point out the benefits of using...
by Tim Patterson | Nov 9, 2011 | Event Marketing, Social Media, Tradeshow marketing
Or maybe it’s a two-way freeway with traffic going a hundred miles an hour, depending on the size of your community. If you’re promoting an event through social media, the most important thing to realize is that all communication is now two-way. The second most...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.