by Tim Patterson | Mar 10, 2018 | Custom tradeshow booth, Event Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Random thoughts, observations and photos from walking the floor, test-tasting the products, and chatting with people on day two of the Natural Products Expo West show in Anaheim: It’s a mental thing. But as much as I feel I should restrain myself from eating too...
by Tim Patterson | Mar 9, 2018 | Event Marketing, Tradeshow Exhibit, Tradeshow marketing
More or less a quick diary of Natural Products Expo West 2018 Day One: After some twists and turns, we finished setting up the final client booth – Dave’s Killer Bread/Alpine Valley Bread – late morning. Thanks to Stacy and her crew at Eagle...
by Tim Patterson | Feb 13, 2018 | Custom exhibit, Tradeshow Exhibit, Tradeshow visitors
Your tradeshow exhibit may look great. It may function well. But once the show is underway, you find yourself always ducking into a storage room to grab some paperwork or literature or end up answering the same question over and over again. Or showing a demo on a...
by Tim Patterson | Jan 31, 2018 | Custom exhibit, Event Marketing, Tradeshow Exhibit
Wait, you probably already know how to do tradeshow math, right? You add up all of the costs, hit “total” and you have a sum that tells you how much you need to spend. Could be that easy. Let’s take a look. I’m always doing math. In fact, my buddy Rich and I will...
by Tim Patterson | Jan 25, 2018 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
One of your biggest tradeshow marketing challenges is how to stand out at a tradeshow. Every other exhibitor is vying for the attention of visitors, so not only are you trying to grab the attention of the eyeballs and mind of a visitor, but every other exhibitor there...
by Tim Patterson | Jan 18, 2018 | Event Marketing, lead generation, Promotional Products, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Drawing a tradeshow crowd is the boiled-down essence of the reason for exhibiting at a tradeshow. With hundreds or thousands of competing tradeshow exhibits, every single one of them wants to find a way to draw the biggest crowds throughout the tradeshow. Having a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.