by Tim Patterson | May 22, 2018 | Custom tradeshow booth, Tradeshow Exhibit
When it comes to standing out in a crowd, don’t look up, look at the flooring under your feet. Look down. Have you ever walked a tradeshow floor and did nothing for fifteen minutes but look at the flooring an exhibitor is using in their booth? In many cases, you can’t...
by Tim Patterson | May 1, 2018 | Booth Design, Tradeshow Exhibit
There are many reasons to explore bare-bones or low budget tradeshow design. Budget is probably a big motivator to many exhibitors to have a simple design, but it’s not the only reason. Having an extremely simplified exhibit can attract attention you might not...
by Tim Patterson | Apr 16, 2018 | Podcast, sustainability, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
What makes a good sustainable exhibit? I caught up with John-Paull Davidson of Boothster out of Portland, Oregon on this week’s TradeshowGuy Monday Morning Coffee to take a look at what kind of work his company does for exhibitors who place a high value on using...
by Tim Patterson | Mar 30, 2018 | Custom exhibit, Graphics, Tradeshow Exhibit, Tradeshow Photos
When I first got into the tradeshow world around the turn of the century (!), an issue that kept coming up time and time again was the color of tradeshow graphics. There are a number of problems that come up with printing graphics with accurate color. First, since we...
by Tim Patterson | Mar 29, 2018 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Welcome to the (perhaps) annual TradeshowGuy Expo West 2018 Exhibit Awards, where I totally (almost) at random, pick out a handful of the 3600+ exhibits at the Natural Products Expo West show and give them a little notoriety here on the TradeshowGuy Blog! A couple of...
by Tim Patterson | Mar 21, 2018 | Booth Design, Branding, Custom tradeshow booth, Tradeshow Exhibit
It used to be that the tradeshow exhibit classic was the curved pop-up back wall. It was quick and easy to setup, looked good and did what you wanted it to: gave you a respectable presence at a tradeshow booth in a 10×10 space. That’s old. Now the new tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.