by Tim Patterson | Jun 10, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
What is tension in a business sense, or to be more precise, in a marketing sense? Briefly, it’s the concept of conflict. It’s the process of creating a situation where a visitor can’t immediately reconcile one concept with another. Think Coke vs. Pepsi. Nike vs....
by Tim Patterson | Jun 6, 2019 | Post-Show Follow Up, Tradeshow marketing
The tradeshow’s over. It was a success! You made a lot of contacts that you’re ready to follow up with, and hopefully that will lead to new clients down the road. Then you realize that out of the thousands of show attendees, only a small percentage of them actually...
by Tim Patterson | May 30, 2019 | Post-Show Follow Up, Tradeshow Exhibit, Tradeshow marketing
Calculating your tradeshow ROI is pretty straightforward. Know how much you spent to do the show. Know how much you made off the show. Do the math. There are any number of ways to increase the ROI, but it mainly comes down to controlling the main two numbers as much...
by Tim Patterson | May 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
Are you faced with authors call “writer’s block” when it comes to coming up with ideas for your next tradeshow promotion? Or need to come up with a unique exhibit design or presentation that perfectly fits your company brand? I wish I had an answer. You know, like the...
by Tim Patterson | May 21, 2019 | lead generation, Marketing, Tradeshow marketing
Tradeshow sales is a much different beast than any other kind of sales. Picture this: you’re standing in your tradeshow booth with dozens of competitors lining the aisle, selling to the same market. They’re all trying to convince visitors that they’re the best...
by Tim Patterson | May 7, 2019 | Event Marketing, Marketing, Tradeshow marketing
The marketing funnel. It’s something I learned about years ago, but it’s interesting to reexamine now and then. Recently I attended the NAB Show in Las Vegas as a blogger and was asked by a few dozen companies if they could scan my badge. Once they scanned, I was put...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.