by Tim Patterson | Apr 18, 2019 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
On the tradeshow floor, everything is important, but one of the most important is asking the right questions of your visitors. I’ve been at three tradeshows in the past 5 weeks: two large expos (Expo West and NAB Show) and a smaller regional foodservice show. In every...
by Tim Patterson | Apr 16, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Big video is, well, BIG. It seems like ‘the bigger, the better.’ Admittedly, the quality of big video walls has improved noticeably the past few years. I can’t speak to the price – if the increased competition and quality has driven costs down,...
by Tim Patterson | Apr 11, 2019 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Having never attended the National Association of Broadcasters Show in Las Vegas, I did not have a full grasp of the scope and size of the show. And once I was walking the floor earlier this week, it still took a few hours to fully comprehend how freaking big it is....
by Tim Patterson | Apr 2, 2019 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Is that a weird question: what does your exhibit remind visitors of? But think about it. We all have triggers. There are things that we see in the present that reminds us of the past. Maybe it’s a song that takes you back to your childhood. Maybe it’s a smell that...
by Tim Patterson | Apr 1, 2019 | Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
The National Association of Broadcasters Show is in Las Vegas from April 6 to April 11, 2019. I’ll be attending it for the first time ever. Crazy, right, since I spent three decades as a radio broadcaster. But it’ll be fun, I’m sure! This...
by Tim Patterson | Mar 29, 2019 | Event Marketing, Marketing, Post-Show Follow Up, Social Media, Tradeshow marketing
This is a guest post by Kayleigh Alexander from Micro Startups. So you’ve had a successful tradeshow, meeting lots of new potential customers and contacts and generated awareness and sales for your product or service. But the work doesn’t stop there. The post-event...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.