A tradeshow is a competition that puts your product side by side with other companies in the same industry you’re in. You may or may not have a more superior product, but what can clinch the deal is how you interact with your visitors during your face to face...
What is the “revitalization of the human spirit” and how does it relate to events, tradeshows and conferences? Andrew Bennett of the Bennett Performance Group joins TradeshowGuy Tim Patterson on this week’s vlog/podcast to discuss exactly that, along...
This is a guest post by Mohamed Bah of Springrates. If you have plans to exhibit at a tradeshow any time soon, or you want to bring your newest product to the latest conference, you’re going to need a way to market your product. Doing well at a show or...
This is a guest post from Tamara Blackburn. Trade shows continue to be immensely popular within a variety of industrial spheres for a number of reasons from networking opportunities to celebrating the launch of a new product, or simply allowing brands and...
When you’re ramping up your tradeshow marketing machine for the next show, do you think of it as a competition? Or is it merely a chance to make your pitch to hundreds or thousands of visitors, almost as if you’re in a vacuum. Methinks there is more than one way to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.