by Tim Patterson | Aug 2, 2018 | Tradeshow marketing
After the tradeshow, you get back home, unpack the bags, get a good night’s sleep (hopefully), show up at the office and are faced with the next step: the follow up. For some, it’s drudgery. For others, it’s bittersweet: the show was fun, now the work begins....
by Tim Patterson | Jul 31, 2018 | Guest Post, Tradeshow marketing
This guest article on tradeshow marketing trends is courtesy of Sam Holzman of ZoomInfo. Despite our increasingly digital world, in-person events such as tradeshows and professional events continue to rise in popularity. And, for good reason: 31% of marketers believe...
by Tim Patterson | Jul 3, 2018 | Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, we’re all looking for great results. But what if you get back to the office a few days after the show, and frankly don’t have a lot to show for it? The lead collection came up short, there weren’t that many “warm” or “hot” leads, and the boss is...
by Tim Patterson | Jun 26, 2018 | Logistics, Tradeshow Exhibit, Tradeshow marketing
Even though many clients want custom design and fabrication for a unique look, often having simple exhibits is what you really need. In fact, many clients that I work with go to several shows. They don’t take their big, deluxe, state-of-the art exhibit to all of...
by Tim Patterson | Jun 20, 2018 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
As a wanna-be 70s hippie I follow the evolution of the legal cannabis industry with great interest. Not because I don’t use it so much anymore, but I’ve always felt that the use of marijuana – or as its getting to be known – cannabis – should be a personal...
by Tim Patterson | Jun 15, 2018 | Custom tradeshow booth, Fun, Marketing, Tradeshow marketing, Tradeshow Photos
Most of my blog posts are about the industry: how to do things, what works and what doesn’t, what’s new in the tradeshow world and so on. But I rarely get personal on this blog. It’s not necessary, but on occasion it is kind of fun for readers to see who’s behind it...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.