In this week’s vlog/podcast, I got a chance to learn quite a bit about something with which I’m not very familiar with: international tradeshow exhibiting. I’m guessing that a lot of us don’t get a chance for much exhibiting in Dubai, France,...
I suppose having your tradeshow booth overwhelmed with visitors is a good problem to have, but if you have a small booth staff that can’t handle the number of visitors, it can be frustrating. If you get lucky enough to face this problem, what should you do? Certainly,...
This is a guest post by Lee Becknell. While the reasons for attending a tradeshow are different from company to company, everyone has essentially the same tradeshow goals – we all want to spread awareness about our brand, make sales, and forge connections with new...
When you think about it, there are several reasons why tradeshows work to reach new markets. And many reasons as to why they wouldn’t work for you. Let’s start with why tradeshows work. Tradeshows are organized for one very good reason: to bring buyers and sellers...
You’d be forgiven for thinking that the main goal of all tradeshow marketing is to grow your business, right? Yes, you’re right. But that’s a general and somewhat vague-sounding goal, so it’s worth breaking it down a bit more. The main goals for exhibiting typically...
One of my favorite newsletters comes from Bill Lampton, Ph. D., otherwise known as the BizComunication Guy. When I invited him on to the TradeshowGuy Monday Morning Coffee several weeks ago, he offered to interview me for his weekly show as well. It was a pleasure to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.