by Tim Patterson | Sep 29, 2017 | Event Marketing, Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Exhibiting at a tradeshow is a great way to show off your wares, but it’s also an excellent way to uncover things about your tradeshow competitors. Let’s take a look at a half-dozen things you can find out. Exhibit presence. Of course, the most obvious thing. You can...
by Tim Patterson | Sep 21, 2017 | Event Marketing, Pre-show marketing, Tradeshow marketing, Tradeshow presenting
Have you checked out Quora? I think I heard about it a couple of years ago and may have even answered a question or two along the way. If you’re not sure what Quora , check out the Wikipedia description: “Quora is a question-and-answer site where questions...
by Tim Patterson | Sep 6, 2017 | Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Sure, millions of people head off to tradeshows worldwide every year, but are they really tradeshow prep experts? Are they ready, I mean really ready for the tradeshow? Let’s take a look at what the average tradeshow manager should be doing to show they’re truly a...
by Tim Patterson | Sep 1, 2017 | Custom exhibit, Tradeshow marketing, Video, YouTube
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker (1838-1922). No doubt good old John spent a lot of money on advertising. That’s not something that we do here at TradeshowGuy Exhibits, but on...
by Tim Patterson | Aug 30, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Yes, I have a Pinterest account. No, I don’t spend a lot of time there. Something about not having enough bandwidth and so on. However, when I do get over there, I find a lot of things to like. Such as these boards on tradeshow marketing which are standouts!...
by Tim Patterson | Aug 25, 2017 | lead generation, Networking, Post-Show Follow Up, Tradeshow marketing
Tradeshow post-show follow-up is one of the critical keys to your tradeshow marketing success. In recent conversations with exhibitors, there often seems to be some hedging around the concept of complete follow-up. In other words, there are some missing pieces and the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.