by Tim Patterson | Jul 24, 2017 | Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
I sat down with Jay Tokosch of Core-Apps on this week’s TradeshowGuy Monday Morning Coffee. Jay’s been in the industry for about eight years, and is CEO of Core-Apps, which creates apps for show organizers, show management software, apps for exhibitors and...
by Tim Patterson | Jul 18, 2017 | Tradeshow marketing
Never done tradeshow marketing before, but wonder if it’s something to finally seriously consider? Let’s take a look at seven signs you might recognize in your business that could steer you towards opting for tradeshow marketing as one of your marketing tools. When...
by Tim Patterson | Jun 22, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
When I was a kid, my basketball coach used to tell me to follow through on shooting free throws and making basic passes. When I started playing golf, the instructor told me to be sure to follow through on my swing. Frankly, I wasn’t impressed. My instinct was to...
by Tim Patterson | Jun 19, 2017 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I take a look at blogging: what it takes, why to do it, how it works, what kinds of content you can use, and a little commentary on how it’s worked for me at...
by Tim Patterson | Jun 1, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
“Self-education is, I firmly believe, the only kind of education there is.” ― Isaac Asimov There are countless books written about how you can do something better, whether it is tradeshow marketing or underwater basket weaving. But the real secret to improvement is to...
by Tim Patterson | May 23, 2017 | Client Relations, Contests, Event Marketing, Mobile Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly well known and no doubt you can easily find them online – but the question is: are you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.