by Tim Patterson | Jan 25, 2010 | Podcast, Social Media, Tradeshow presenting, Twitter
Andy Saks is the ‘Chief Sparkler’ of Spark Presentations in the Boston area – and a big proponent of using Bubble Tweets to draw attention to his online antics. Andy’s also a great presenter and trainer, and spends a fair amount of his time...
by Tim Patterson | Jan 19, 2010 | Tradeshow marketing, Tradeshow presenting, Video
In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience. Jay just sent me a note with...
by Tim Patterson | Nov 4, 2009 | Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
by Tim Patterson | Jul 27, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
I was in Salt Lake City last Monday the 20th through Friday the 24th attending the Outdoor Retailer Summer Market 2009 show, thanks to Dean and the great guys at Lifelines. Now if I can only convince the powers that be that I need to be there in January to review the...
by Tim Patterson | Jul 13, 2009 | Tradeshow presenting
A tradeshow is a unique selling environment. One where you can talk with literally hundreds of prospects over a few days – all one-to-one. So what does it take to get the most out your personal interaction with booth visitors? Keep these few tips in mind: The visitor...
by Tim Patterson | Jun 7, 2009 | Tradeshow marketing, Tradeshow presenting
Guest Article by Emilie Barta So you have purchased your booth space, had your exhibit house design and build your exhibit, contracted all of your services, booked your airline flights and hotel rooms, hired your Professional Trade Show Presenter and other trade show...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.