Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
Are you going to a tradeshow simply to sell products? Right! Of course you are! But seriously, there’s more to a tradeshow than just selling. Among other things, there’s no doubt that you’re there to build brand equity and credibility. From a practical standpoint,...
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content and Don’t Just Push Stuff Out. What? Social media ain’t for building relationships! Those so-called conversations are just a tweet or two or maybe three and...
In the swirl of the tradeshow marketing soup, you’re working to create a potent mix of trained staff, an awesome-looking and appropriately-functional booth, interactivity, social media engagement. When all is said and done, the ONLY important thing at most shows is:...
A few weeks ago Darren Hart reached out to me and offered to submit a blog post that he’d written. It was a good post and I took him up on it. After checking a little deeper on who Darren is, I decided he might be a fun interview. After all, Darren has what I...
Years ago websites started posting FAQ’s – Frequently Asked Questions – as a way of helping those on the site seeking answers to a variety of items. Somehow I felt that FAQ meant ‘Frequently ANSWERED Questions’ because that was the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.