Are you going to a tradeshow simply to sell products? Right! Of course you are! But seriously, there’s more to a tradeshow than just selling. Among other things, there’s no doubt that you’re there to build brand equity and credibility. From a practical standpoint,...
In the swirl of the tradeshow marketing soup, you’re working to create a potent mix of trained staff, an awesome-looking and appropriately-functional booth, interactivity, social media engagement. When all is said and done, the ONLY important thing at most shows is:...
Thanks to a recent post on tradeshow-exhibiting Zombies published here on the Tradeshow Guy Blog, Mel White, VP of Business Development for Classic Exhibits, was suitably inspired to come up with a Top Ten List on what we can all learn from zombies. Thanks for...
I’m halfway through a little book called ‘Branding Basics for Small Businesses’ by Maria Ross, which is full of helpful information, and while reading the book, it occurred to me that there is no better place to showcase your brand than at a...
Guest post by Darryl Noble Trade shows take a lot of money to invest in. Getting a return on investment makes it an imperative that everything at show goes well. There is a lot of books and advice available for displays, giveaways, traffic, and even which shows to...
A recent LinkedIn discussion focused on ‘What questions do you ask yourself when deciding on an exhibit for a tradeshow event?’ There were a lot of answers and discussion on the topic, and after I chimed in with my two pennies’ worth, it got me to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.