by Tim Patterson | May 25, 2011 | Social Media, Twitter
Are you a valued Tweeter? Do you find and share things on your Twitter account that people like to read and then share with more people? If so, you’ve become a Valued Tweeter. If not, let’s explore the concept a bit further to see if there is some way to...
by Tim Patterson | May 4, 2011 | Social Media, Tradeshow marketing, Twitter
As a tradeshow marketer, you may be wondering how you can use Twitter to your advantage in your marketing scheme. After all, Twitter is the bomb, right? It’s at the top of everybody’s list of cool social media toys, right? According to the latest stats, an...
by Tim Patterson | Mar 23, 2011 | Blog, Event Marketing, Marketing, Social Media, Tradeshow visitors, Twitter
Are you using social media to drive traffic to your tradeshow booth? That’s great – it be an effective tool for creating buzz at the show. Even though social media activity is effective at communicating with your community, using social media is often not...
by Tim Patterson | Mar 14, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter
No matter what your goals are at a tradeshow, whether you’re walking the floor or exhibiting, you probably won’t get far unless you have a plan (obviously that’s a given) – and are flexible enough to let the plan adapt and evolve as necessary....
by Tim Patterson | Feb 21, 2011 | Facebook, Social Media, Twitter
Or to expand a bit: social media for the sake of social media is useless. If the only thing you’re doing with social media is tweeting for fun, posting stuff on Facebook just to stuff some things into the cyber-ether, or goofing off with silly videos on YouTube,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.