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Podcast: Mike O’Neil Interview

by Tim Patterson | Mar 8, 2010 | Podcast, Social Media, Twitter, YouTube

Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events. During this excerpt, Mike discussed the...

Are Your Potential Customers Online? Duh.

by Tim Patterson | Feb 26, 2010 | Blog, Social Media, Twitter, Video

I love these short statistic-packed videos that keep popping up and lay out the latest data on online consumption. And yes, we are a world of ‘net consumers. Watching videos (average of 182 a month!), blogging (53% of all websites are blogs!), sending emails,...
Marketing a Local Event with Social Media: A Case Study

Marketing a Local Event with Social Media: A Case Study

by Tim Patterson | Jan 27, 2010 | Social Media, Tradeshow marketing, Twitter

Need to lift declining attendance at a regional or local tradeshow? You might take a tip or two from what Jill Harrison, the Manager of Public Relations and Image Development at the Greater Oklahoma City Chamber of Commerce did. When I asked for stories in a HARO...

Podcast: Andy Saks Interview

by Tim Patterson | Jan 25, 2010 | Podcast, Social Media, Tradeshow presenting, Twitter

Andy Saks is the ‘Chief Sparkler’ of Spark Presentations in the Boston area – and a big proponent of using Bubble Tweets to draw attention to his online antics. Andy’s also a great presenter and trainer, and spends a fair amount of his time...
Tradeshowguy Blog: A Look Back at ’09

Tradeshowguy Blog: A Look Back at ’09

by Tim Patterson | Dec 31, 2009 | Blog, Public Relations, Social Media, Tradeshow marketing, Twitter

Tradshowguy Blog was launched early in 2009 for several reasons. While it’s been almost a year – but not quite – I thought it might be a good time to turn the spectacles to the past year. First, I started the blog because I had been itching for an...

What’s your social media ROI?

by Tim Patterson | Dec 1, 2009 | Public Relations, Social Media, Twitter, Video

Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world....
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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