by Tim Patterson | Jan 16, 2017 | Book Review, Video, Vlog
On this TradeshowGuy Monday Morning Coffee, I discuss the various tools I use to keep the business humming. Email marketing, CRM, devices, etc. Today’s GOOD THING: Timothy Ferriss’s new book “Tools of...
by Tim Patterson | Jan 9, 2017 | Graphics, Video, Vlog
In this TradeshowGuy Monday Morning Coffee, we take a look at how graphics do a lot of work in your tradeshow exhibit. You can get on our notification list at TradeshowGuyWebinars.com. Today’s GOOD THING: The New Yorker Radio...
by Tim Patterson | Jan 4, 2017 | Podcast, Tradeshow marketing, Tradeshow visitors, Video
As much as I love Jeffrey Gitomer’s sales training (along with books, speeches, podcasts and more), I wasn’t sure where he’d come down on the idea of using tradeshows as a way to generate leads and sales. But when I saw the new Sell Or Die Podcast...
by Tim Patterson | Jan 2, 2017 | Tradeshow staff training, Video, Vlog, Webinar
Welcome to 2017! Here’s the first TradeshowGuy Monday Morning Coffee from January 2, 2017. Technical misconnections aside, it’s a humble start to the now-weekly vlog. Subscribe at TradeshowGuyWebinars.com!...
by Tim Patterson | Dec 14, 2016 | Graphics, Guest Post, Marketing, Tradeshow marketing, Video, YouTube
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends in materials, print capabilities and color. We went over advancements in UV printing,...
by Tim Patterson | Dec 13, 2016 | Tradeshow marketing, Video
If you’re a regular reader of this blog, you know I produced a podcast for years back in the Golden Days of Podcasting. Actually, it happened starting before podcasts were a thing, mainly because I’m an old radio hack who tried to learn about the tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.